How to run a webinar (also known as virtual classroom) is a question I’m often asked.

To help answer this question, here are the links to all of our free videos  and articles on designing and facilitating virtual classrooms. The videos are also available on our YouTube and iTunes channels.

Free videos and articles:

10 Things that make webinars work – Part 1

10 Things that make webinars work – Part2

The Virtual Classroom: 10 tips to make e-learning work (Article, pp 36-8)

Webinar recording Part 1: What is a participative webinar?

Webinar recording Part 2: Examples of webinar learning activities

Webinar recording Part 3: Webinar tips for participants and facilitators

Our complete YouTube playlist Virtual Classroom (webinar) for Learning

Information on our Virtual Classroom Design and Facilitation woorkshop

If you have any specific questions regarding webinars or viirrtual cassroom. please don’t hesitate to leave a comment and I will respond. Thank you.

Question from a client:

We are developing a leadership program and need to sustain it beyond 2012. We want to look at learning technology options to help us do this. What do you suggest?

This is a great question because the client is thinking ahead. With tightening budgets, strains on resources and incoming carbon tax, it’s good to take the opportunity to think about learning technology options that will help sustain a new organisation-wide program such as leadership development.

Leadership development is about acquiring tools, frameworks and perspectives. It’s then about applying what is learnt into the workplace and reflecting on outcomes. Effective leadership programs use an action learning approach, where learners reflect upon their own actions and experience to develop their judgement and improve their performance. Real value lies in the stories of peers and the guidance of a skilled facilitator.

Let’s take a look at some e-learning options for a leadership development program:

1. E-Learning courseware via a LMS

Although self-directed e-learning courseware can present tools and frameworks for new leaders to learn about, this learning design approach is self-limiting. Such courses are completed in isolation and are typically stuck in a LMS, meaning there is inflexibility in accessing these frameworks later, at the point of need (I note Harvard Manage Mentor has a mobile app which can be used if your organisation has deployed HMM on a certain platform).

2. Short videos

Short “how to” videos for performance support can be rapidly developed in PowerPoint and produced in Camtasia. An example is a short video on the 5 steps to preparing a performance management discussion.

Another kind of short video, where experts share stories and experiences, can help new leaders develop metaperspectives and reflect upon their own practice (see examples from Harvard Business). Videos are powerful because it’s media rich and flexible - they can be deployed and hyperlinked in many places. Videos can easily be accessed on mobile devices through a simple content management system.

3. Virtual Classroom

Tools, frameworks and videoed experts don’t necessarily help new leaders reflect upon their practice. As Prensky says, “we learn judgment through hearing stories, asking questions and making choices & getting feedback and coaching” (reference).

One of the simplest ways an organisation can provide new leaders with feedback, coaching and peer networking opportunities is through virtual classroom (webinar, web conferencing) where the learning design is participative, challenging and thought provoking (rather than push/unidirectional content). One such example is a series of 4-5 one hour sessions where issues are discussed and frameworks are introduced, workshopped and debriefed once they’ve been practiced in the workplace. Example topics that can be readily designed in this way include change management, coaching techniques, performance management, business fundamentals and budgeting.

The whiteboard and annotation tools enable virtual classroom participants to share their experiences, ideas and worked examples. The visibility and instantaneousness of collaborative whiteboard exercises far surpases teleconference. For examples, why not take a look at my video series on virtual classroom learning design.

4. “Serious” games

Games are being developed for new leaders to role play characterisations, make decisions and experience consequences. The games must be emersive and authentic to work. Specialised debriefing is required to manage the fallout of failure. Unfortunately, at this time entry point cost to develop a serious game can be prohibitive.

5. SMS, online quizzes and Apps

Daily SMS of key messages or quotations from thought leaders can help keep outcomes from the leadership program in mind. Quick online or mobile quizzes can help participants become more confident of their capability through self-assessment. Mobile apps can be developed to aggregate these purposes, but this is generally an expensive option.

Blended learning and development costs

A so called ‘blended learning’ approach enables the best of all worlds (see example below). At first, this delivery approach could seem more costly to develop than a classroom-only program. However, the reduction in participant travel and accommodation costs, and techniques to embed learning into the workplace through peer networks and performance support can make the ROI of blended learning attractive. Let’s take a look:

Once the content of a leadership program has been developed, simply extrapolate the frameworks and models for video development for point-of-need performance support as described above. Put these videos as close to the workflow of your leaders as possible, such as an intranet or Sharepoint site, and be sure to make it a requirement of the program to access these. In fact, think about making these available to all staff – a ‘democratisation’ of content.

Spend some money  and professionally video your organisation’s leaders – those that present their leadership craft well, and are respected by staff. These videos can be re-used in many places in the organisation.

Virtual classroom can be used to pre-brief classroom training, check in during workplace application, to deliver content and to facilitate discussion. All that’s required is some thoughtful learning design in PowerPoint that can then be uploaded into the whiteboard area of the virtual classroom for discussion and sharing. Many organisations already have a virtual classroom as part of their teleconferencing supplier agreement.

The Bottom line….

Technology can enable content to be highly accessible. It can enable action learning, supported through facilitation and peer sharing. It can provide a mobile option for performance support and reflection. The technolgy options available to most organisations are inexpensive and highly editable.

The trick is to:

1. Write the program first
2. Know how to design good learning using video and virtual classroom - or seek help, if you need it
3. Know how to facilitate participative virtual classroom – or seek help, if you need it
4. Be prepare to iterate your learning designs in the early days of roll-out – running a pilot is a good idea
5. Decide upon a quality standard, and develop outputs to this standard – near enough isn’t good enough
6. Don’t forget to manage the change required of participants to learn via these technologies

Don’t hesitate to contact us if you would like more information on how to create video using PPT, and design and facilitate virtual classrooms. See our workshops for more information.

Looking for cost effective and agile ways to train staff?

Then virtual classroom (VC) may be the answer you are looking for (other terms for VC include webinar and web conferencing).

At first, virtual classroom can seem a little daunting to design and facilitate. A virtual classroom train-the-trainer workshop is a great way to build the skills and confidence you need to be successful. Visit Connect Thinking for more information.

Meanwhile, why not review these free resources from Connect Thinking and our affiliates.

Webinar design and facilitation techniques for learning, sharing and collaboration

These videos are an edited recording from a live webinar presentation sponsored by Redback Conferencing. Although the participant numbers were too large for a lot of participation, the recording will give you a sense of the role of web moderator (played by Sara) and facilitator (me).

10 Things that Make E-Learning Work

These videos help to understand the webinar process from ‘go to wo’. A collaboration with Colleen Kavanagh. This presentation also appeared in article format in HC Magazine, Sept 2011, pp34-36.

All E-Learning Academy videos are available on YouTube and iTunes.

If you have a virtual classroom question or experience you would like to share, please feel free to leave a comment on this blog post. Thank you.

I  have recently had a number of recent enquiries about webinar (virtual classroom) design and facilitation training for learning professionals recently. That’s great to see, as I think webinars are largely under-utilised in organisational learning.

Their value is obvious (enables social learning, cost-effective, supportive of geographically dispersed learners, supportive of generative learning activities). However, participative webinars do require specialist skills in learning design and facilitation.

Webinar design and facilitation resources from Connect Thinking

10 Things That Make E-Learning (Webinars) Work (YouTube video)

Part 1: Click here

Part 2: Click here

Article in HR Magazine 9/11, pp34-36: The Virtual Classroom: 10 tips to make e-learning work: Click here

I am guest speaker at a free webinar on Participative Webinars, scheduled for February 7, supported by Redback Webconferencing: Click here

Webinar design and facilitation training from Connect Thinking

E-Learning Academy members have access to the course and accompanying resources Webinar Instructional Design and Facilitation: Demo course click here

I also facilitate a 1 day workshop on webinar design and facilitation. I conduct these in the classroom, so that participants can see both facilitator view and learner view during the training. Webinar workshops are tailored to participant specific needs and generally include the following topics:

• Prepared webinar demonstration
• Learning in a virtual classroom
• Designing for the virtual classroom
• Facilitating and managing a virtual classroom
• Lunch  Design – your turn
• Running a session – your turn
• Review of workshop and take home points
• Net steps for your organisation

I hope the resources are helpful to you. If you would like further information on Academy membership or webinar workshops, please contact me 02 8824 3340 or use the contact form.